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Celebrity Management

The celebrity management Industry today, manages the professional lives of their Bollywood stars. They manage for their taste, their choice and their profession and for that they get paid. The job usually here is, to manage the professional lives of the star and build their Brand Image into the market. The return for the work is high and no doubt offers an array of employment opportunities to young aspirants, young comers.

Gone are the days of conceptual Image building. Earlier, image building was associated with corporate image building and even the definition and meaning was so, but now the ‘Image’ word itself has changed drastically. Companies are now, spending crores of rupees to uplift their brand image as, now the consumers and their decision are more informative. They now, make a decision after observing, perceiving and judging the image of the product that is built in the market. They even judges their credibility too with the image already built. Today, the brand itself has become an Icon to measure the product, its function, its action and even the product itself.

It is the brand, of whose sound the choice is being made. Not only corporate are needed to be associated with the celebrities to build an image, but also the personalities and celebrities are needed to build an image.

Image managers are required to create built & retain a brand. Under celebrity management, the task of Image management covers taking care of their lives, their dress code, their behavioral projections, statement in the Market/Press, public appearances etc. These all attempts are to raise or change the perception or image of an identity in the public consciousness. The creativity and task of this service provider are immeasurable. Many have concluded that if the concept had come earlier they would may have be performing better than what they today perform. The changing face of PR management and their role is incredible. As they usually gets associated with the brand they have shown with, the synergy, the association, the relation, the perception of the two i.e. the brand and the celebrity and the impact of such management has led the PR management as an integral part of the marketing plan. The image building or managing activity of such an Organisation has created and diverted the old concept of Image building and the concept itself is not merely associated the corporate image but also the Identity Image and the task of celebrity management company is, to manage the professional lives of the celebrities in a manner, to reflect the brand they are representing and vice versa.

The job of the image consultant is, to portray the exact image; the personality wants to be portrayed in the Public. The role of the image builder has to portray the target markets where the incumbent wants to be portrayed and the let him know various available communication tools. No doubt, the role of the Image consultant, demands that he should have excellent communication skills, strong strategic thinking and has the quality to move beyond the expectation and even stimulate beyond the obvious.

The growth of the industry and the employment opportunity provided by the Industry has raised question as what could be the guiding factor to have with for an ideal candidate while entering into the market. The answer has given as that if an incumbent is a good manager, advisor and trustworthy at the time of difficulty and if they have the ability to switch over with the requirement can fit in this Industry. The need of the industry defines that if an incumbent is good at languages, likes traveling, have pleasant personality and nature and if he has a good portion of patience in his nature he can best fit in the Industry. They are required to fill the demands of the person/Orgnisation in building their brand or image or even change them as the situation demands.

He not only has to fit with the image required demand of his beholder but also has to fit with all the mood swings of the stars. He has to fit in all the aspects and manage the situation to result the end solution. It will not be very specific and explicit to the nature of the manager, but if he has the ability to manage the two and the situation, can fit in the Industry. It will not be vague to say that if he has strong marketing, sales. Media and television background can no doubt do well in this kind of Industry. He has to be very strategic, possess the tact of managing brands/Images, have a sound knowledge of product life cycle and if he can execute these branding strategies can best suit efficient consultant or manager in this field. The attractiveness of the job nature could not be ignored, but for an incumbent the must factors which could help him in being in the industry is that he has to be patient and proactive. It is well said that if an incumbent is confident enough to cope up with any embarrassing situation, could best served by this Industry. The normal succession path is to start with as a trainee and slowly to grow to up. It is well said in this Industry too and that is if the newcomer has the patience and is proactive in nature, confident enough to cope up with wrong situation required to have pick one area, master it and champion it, if all the qualities are there in the incumbent there is no boundary or the limitation for him.

Tags: Celebrity, management